Any good experience with using the Internet as a sales and marketing channel?
Discussion started by phisej , on 14 February 03:14 PM

Any good experience with using the Internet as a sales and marketing channel?

You're welcome to share it here.

Thanks in advance.

 

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phisej
For the hundreds of millions of users of Facebook, MySpace, YouTube, they are fun ways to communicate with their friends and make more friends. But for marketers they are huge databases of consumer information.

Miklos Sarvary, Dean of INSEAD Executive Education and Professor of Marketing, recently co-authored a paper 'Direct Marketing on a Social Network'.

In this podcast, Professor Sarvary discusses how social networking is set to revolutionise the way business markets to us.

Listen to Professor Sarvary...

Read on at http://executive.education.insead.edu/insight/advice_to_direct_marketers_February2011.php

Monday, 14 February 2011 15:15